Anti-Aging Care 30-45 Years in Geneva | Preserve the Youth of your Skin

Q: Vitamin C

Vitamin C is a powerful antioxidant that protects the skin from damage caused by free radicals, including those from UV rays and pollution. In addition to stimulating collagen production to firm the skin and reduce fine lines, it helps even out skin tone by reducing dark spots and hyperpigmentation. Thanks to its brightening and revitalizing properties, vitamin C revives the skin's natural radiance, leaving it luminous, smooth, and protected against premature aging.

Q: Bakuchiol (retinol alternative)

Bakuchiol , often presented as a natural alternative to retinol, is a plant-based ingredient that helps stimulate collagen production, while being gentler and better tolerated by sensitive skin. It reduces the appearance of fine lines and wrinkles, improves skin elasticity, and evens out skin tone. Unlike retinol, it does not cause irritation or increased sun sensitivity, making it ideal for daily use.

Q: Niacinamide (Vitamin B3)

Niacinamide , or vitamin B3, is a versatile ingredient prized for its numerous skin benefits. It helps strengthen the skin barrier, improving hydration and the skin's protective function, while reducing redness and irritation. Niacinamide is also effective in regulating sebum production, thereby minimizing blemishes and enlarged pores. Furthermore, it evens out skin tone by reducing pigmentation spots, while also improving skin texture and elasticity, making it an ideal ingredient for all skin types, even the most sensitive.

I'm turning 30

From the age of 30, skin begins to show its first signs of change: fine lines, a loss of radiance. The goal is not to fight against time, but to support the skin so that it remains radiant and full of life.

This guide details the five changes to be aware of, the active ingredients that address them, and the routine to implement now to prevent rather than correct.

Turning 30: what you need to know about your skin

From the age of 30, skin undergoes natural changes that it's helpful to understand in order to adapt your routine. Here are five things to watch out for:

Decreased Cell Turnover:
The skin's renewal cycle slows down, which can lead to a duller complexion and uneven texture. Regular exfoliation with gentle products helps stimulate this process and restore radiance.
Progressive Collagen Loss:
Collagen production, the protein responsible for skin firmness, begins to decline. This can lead to a loss of firmness and the appearance of fine lines. Incorporating products rich in antioxidants and peptides helps stimulate collagen and prevent these signs.
Hydration More Essential Than Ever:
Skin can become drier as sebum production slows down. It is therefore important to use appropriate moisturizers to maintain hydration and strengthen the skin barrier.
Prevention of Signs of Aging:
The first signs appear as fine lines around the eyes or mouth. This is the time to add gentle anti-aging active ingredients, such as hyaluronic acid or vitamin C, to keep skin smooth and radiant.
Enhanced Sun Protection:
Sun damage accumulates over time. Applying sunscreen daily remains the most effective way to prevent dark spots and collagen degradation.

Adopting a routine tailored to these new needs preserves the skin's vitality and radiance for years to come.

Essential active ingredients

Vitamin C

Vitamin C is a powerful antioxidant that protects the skin from damage caused by free radicals, including those from UV rays and pollution. In addition to stimulating collagen production to firm the skin and reduce fine lines, it helps even out skin tone by reducing dark spots and hyperpigmentation. Thanks to its brightening and revitalizing properties, vitamin C revives the skin's natural radiance, leaving it luminous, smooth, and protected against premature aging.

Bakuchiol (retinol alternative)

Bakuchiol, often presented as a natural alternative to retinol, is a plant-based ingredient that helps stimulate collagen production, while being gentler and better tolerated by sensitive skin. It reduces the appearance of fine lines and wrinkles, improves skin elasticity, and evens out skin tone. Unlike retinol, it does not cause irritation or increased sun sensitivity, making it ideal for daily use.

Niacinamide (Vitamin B3)

Niacinamide, or vitamin B3, is a versatile ingredient prized for its numerous skin benefits. It helps strengthen the skin barrier, improving hydration and the skin's protective function, while reducing redness and irritation. Niacinamide is also effective in regulating sebum production, thereby minimizing blemishes and enlarged pores. Furthermore, it evens out skin tone by reducing pigmentation spots, while also improving skin texture and elasticity, making it an ideal ingredient for all skin types, even the most sensitive.

Build the routine

In the morning, we protect: an antioxidant like vitamin C to support collagen and restore radiance, followed by sunscreen, without exception. In the evening, we repair: bakuchiol, a gentle alternative to retinol, smooths fine lines without irritating or sensitizing the skin to the sun.

All year round, niacinamide strengthens the skin barrier, regulates sebum, and evens out skin tone. And once or twice a week, a hydrating mask plumps the skin for an immediate smoothing effect. At 30, consistency matters more than the potency of the formulas.