Our vision of Clean Beauty
It should be noted that the concept of Clean Beauty is not regulated or standardized by any government organization or regulatory body, and the terms are not defined universally.
Our vision of Clean Beauty is as follows:
Promoting safer, more natural and more environmentally friendly personal care products based on the idea that beauty products should be formulated with healthier, toxin-free and controversial ingredients.
Our products are selected for formulations that often avoid synthetic ingredients and controversial chemical preservatives, such as parabens, phthalates, sulfates, silicones and mineral oils.
We also emphasize sustainable and eco-friendly packaging, ethical production and transparency in manufacturing, testing and environmental impact.
We want to apply a holistic approach, respectful of our health and our environment.